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Contact: Harry Appel
Telmar USA
470 Park Avenue South
15th floor
New York, NY 10016
(212) 725-3000
Harry@Telmar.com
New Study Available To Marketers Worldwide On Chinese Consumer Marketplace
NEW YORK, NY – March 3, 2003 – Telmar Group Inc.,
the leading worldwide
marketing and media software and data integration supplier, announced
today that
Sinomonitor, the largest supplier of syndicated consumer marketing
and media
studies in Mainland China, has chosen Telmar’s Global Data
Alliance to manage
worldwide access of its CMMS Premier study.
Sinomonitor’s CMMS Premier Study is a survey of consumer
behavior in the
top 30 cities in Mainland China combined as a single market total.
This group of
cities, taken as a whole, represents the most significant buying
power segment of
the Mainland Chinese economy. It includes information on demographics,
lifestyle,
and product and brand usage. Sinomonitor conducts the survey with
approximately
75,000 interviews per annum and is the largest survey of its type
ever undertaken.
Global Data Alliance (GDA) is making this study available for
the first time to
marketers worldwide for comparison with their local single-source
studies with the
intent of helping these companies expand into the dynamic Chinese
consumer
marketplace. GDA studies are always accessible on-line via a user’s
web browser.
"CMMS Premier is an indispensable study for any marketer
hoping to build
their products in the burgeoning Chinese market," said Dr.
Zhang Zhong-liang,
President and CEO of Sinomonitor Inc. and Secretary General of
the China Economic
Monitoring & Analysis Center.
Specially designed Web-based software from Telmar will allow marketing
and
business analysts to explore and compare with ease, speed and
simplicity the
consumer behavior of their own markets with that of the Chinese
consumer,
answering questions like:
• What is the market opportunity for my business to be successful
in
these markets?
• What product categories have the greatest potential for
my company
in these markets?
• What are the demographic and lifestyle characteristics
of my best
prospects?
• How do consumers in my own country compare to my potential
consumers in the other country?
“Helping clients make use of all the data at their disposal
to best define their
target consumers in their own country has always been a core mission
of Telmar,”
said Stanley P. Federman, Chairman and CEO of Telmar Group Inc.
“Now to be able
to help clients manage such data for their global strategic planning
is a natural but
significant extension of that goal. I especially applaud and appreciate
the actions of
the Sinomonitor organization for using the GDA with their CMMS
Premier Study to
encourage global marketers to explore opportunities for entering
the Chinese
market.”
For further information about accessing CMMS Premier via the GDA,
contact
the nearest Telmar regional office or visit www.telmar.com.
###
About Telmar and Global Data Alliance:
Telmar is the leading worldwide marketing and media software and
data integration
supplier. It oversees operation of the GDA while supplying the
analytical software
and Web-based technology platform. Telmar currently maintains
over 4,000
respondent marketing and media studies covering over 100 countries
on behalf of
over 3500 users throughout the world. The Global Data Alliance
was established in
2002. It is Telmar’s customized data integration service
for global marketers. The
GDA is available to advertisers, agencies and media organizations
interested in
exploring global opportunities for their products and services.
About Sinomonitor, Inc.:
Sinomonitor Inc., established in 1994, is a commercial research
company related to
CEMAC - a non-profit organization jointly initiated and established
by the State
Statistical Bureau of China and other Chinese government agencies.
Sinomonitor
released the first China Marketing and Media Study (CMMS) in November
1997.
