Planning Products


CROSSTABBING & SEGMENTATION

TNT +
Variable Comparison & Profiling

P-Maps
Graphic Display of Crosstabs
Correspondence
Graphical Correspondence Mapping
CHAID
Recognize relationships between users and demographics
Cluster
Group people into similar attitudinal or behavioral types

PRINT

MediaPlanner
Media Planning for Respondent Data
TimePlan
Weekly Audience Accumulation System

RESEARCH GURU

ReSearch Guru
Extract valuable survey data using a simple keyword interface

BROADCAST

TV Plan
Television with Product Rating

TV Netspot
Network Television Local Market Delivery

Transmit
Network Television Planning & Optimization
Spot TV Optimizer

Local Market Television Planning and Optimization
RadioPlanner
Radio Rank & Optimization

OUTDOOR & WEB

TOPS
Out-of Home Planning for Traditional and Non-Traditional
Outdoor Synergy
Multi-Market Out-of-Home Media

WebPlanner

Online Advertising Campaign Analysis Tool

MULTI MEDIA

MultiBasing
Data Integration Technique
AdPlus
Multi-Media Planning
MediaMix
Combines different Media for an overall Reach & Frequency
Intermix
Multimedia Analysis and Optimization
FlowMaster
A Media Flowchart Program
InterSell
Local Market Inter-Media Planning